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From the advertisements we see to the places we visit, intentional color choice impacts almost everything we do. You can even use the psychology of color to design your ideal home!
  • 2 min read
Your home’s exterior is the first thing people see, and while its main job is to protect what’s inside your home and withstand harsh weather conditions, shouldn’t it also look beautiful? We want you to feel a sense of pride as your approach your home.
We’re enjoying sunsets a little earlier in the evening these days in the Chicagoland area, which means that fall is on its way. While we’re not yet ready to say goodbye to summer, we must admit we enjoy the moody, deep plum hues that streak the sky as clouds move across a late summer sunset.
As athletes are preparing to compete for the gold at the Summer Olympics later this month, our latest choice for color of the month takes the top spot on the podium when it comes to timeless versatility and warm sophistication.
Have you been searching for a way to make your brick house stand out in a neighborhood of brick houses? Or maybe your exterior is so faded and worn it’s starting to remind you of some sort of historical society. Then it might be time to call in the reinforcements…a fresh coat of Benjamin Moore paint!
As we crank up the summer ballads and don our latest pair of sunglasses, let’s not forget to crank up the volume on the colors inside (and outside) our homes too. A fresh coat of paint can go a long way, and if you’re looking for something that's bright, Beacon Hill Damask HC-2 is precisely the shade you need!
Spring has arrived! The weather is getting warmer, flowers are in bloom, trees are filling with lush green leaves — color us inspired. Maybe it’s Spring fever or maybe we’re simply tired of looking at the same walls after a year of mostly staying home, but it’s feeling like the perfect time for a home refresh.
Do you have old furniture lying around that could use a fresh coat of paint? Or maybe you’ve been “dye-ing” to change the hue of your kitchen cabinets? You can elevate, update, and luxury-ify even your most worn-down pieces with the help of Benjamin Moore Advance Waterborne Matte Alkyd Paint.
Designing the interior space in your home with just one color? Yes, you can do it! It just requires careful coordination and the know-how to choose the perfect color palettes for each room. Learn how from JC Licht.
March is the month where Earth begins to reawaken. We watch as nature unfolds in front of our eyes: the grass emerges from what’s left of the winter snow and the buds begin blossoming on the trees. The richness and rejuvenation of the season manifests itself in our color of the month selection: Muslin OC-12.
You don’t need to commit to a large-scale renovation or remodeling project. Sometimes, all it takes is clearing out a room, giving it a fresh coat of paint, and rearranging your furniture and décor. And we have the perfect color to get your inspiration flowing: Benjamin Moore Gray Cashmere 2138-60.

Imagine sitting in your hairstylist’s chair. After asking for a trim, you notice that their snip-happy scissors have lopped off too much. Do you speak up and ask that they fix the mistake, or leave the salon a dissatisfied customer? These tips will help you communicate your vision and ensure the success of your home improvement project.

  • 3 min read

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