Appleton (Formerly Diamond Vogel)

JC Licht Benjamin Moore Paint Store Serving Appleton, WI

Welcome to JC Licht Appleton, your local destination for premium paint, designer wallpaper, and custom window treatments—all under one roof. As a designated home fashions location, this store features in-store wallpaper libraries, full Hunter Douglas displays, and everything you need to transform your space with style and confidence.

Whether you're a homeowner, interior designer, or contractor, our Appleton team is here to help you bring your vision to life.

◄Services at This Store

We offer personalized service to guide your project from idea to execution:

• Delivery – Get paint and supplies delivered straight to your home or job site.
  
• Color Matching – Bring in any sample and we’ll recreate your ideal hue with pinpoint accuracy.
  
• Equipment Rental – Rent professional-grade equipment, including Graco paint sprayers and Mi-T-M power washers, to get the job done efficiently.
  
• Expert Paint Guidance and How-To Advice – Our team is here to support you with product advice, prep tips, and step-by-step know-how.

◄Products at This Store

Explore a carefully curated selection of premium paints, tools, and design resources at our Appleton home fashions location:

• Benjamin Moore Paints
  High-performance interior and exterior paint lines known for exceptional durability and color accuracy. Ideal for any project.
  
• Benjamin Moore High Performance Industrial Line
  A complete collection of advanced coatings designed for industrial and commercial use—delivering superior adhesion, corrosion resistance, and long-lasting protection in demanding environments.
• Romabio Mineral-Based Paints
  Natural, breathable finishes ideal for masonry and interior projects. Includes Classico Limewash, Venetian Glaze, and Masonry Flat Paint.
  
• Carboline
  High-performance protective coatings engineered to safeguard steel, concrete, and other surfaces from corrosion and fire—trusted across industrial and commercial applications.
  
• Diamond Vogel Paints
  Trusted coatings designed for professional-grade results. Offers a versatile selection of interior and exterior paints.
  
• Rust-Oleum Industrial Coatings
  Engineered for performance in demanding environments, these coatings offer superior durability, chemical resistance, and protection for floors, walls, and equipment.
  
• Seal-Krete High Performance Floor Epoxy
  Professional-grade epoxy coatings formulated for maximum strength, adhesion, and chemical resistance—ideal for concrete floors in garages, warehouses, and workshops.
  
• Albi Intumescent Coatings
  Fire-resistant coatings that expand under heat to protect structural steel and building materials, meeting the highest standards for safety and performance.
  
• Old Masters Wood Finishes
  Trusted stains and protective coatings designed to beautify and preserve wood surfaces.
  
• Festool Power Tools
  German-engineered tools for high-precision sanding, cutting, and finishing work.
  
• Graco Spray Equipment
  Reliable sprayers for professionals looking to maximize efficiency without compromising quality.
  
• DAP Products
  Trusted sealants, caulks, and repair solutions that deliver professional results for both residential and commercial projects.
  
• AllPro Products
  Professional-grade painting tools, accessories, and supplies designed to meet the needs of contractors and DIYers alike—available exclusively through independent paint retailers.
  
• Corona Brushes
  Professional-grade brushes crafted for smooth, consistent application and long-lasting use.
  
• Wooster Brushes & Rollers
  Durable, dependable tools for precision painting at any skill level.
  
• Professional Wood Coatings:
  Protect and enhance the natural beauty of wood surfaces with our high-quality wood coatings, designed for professional-grade results.
  
• Industrial Coatings:
  Explore our range of industrial coatings, engineered to withstand harsh environments and provide long-lasting protection for your commercial and industrial projects.
  

◄Complimentary Window Treatment Consultation

Even though this location does not feature in-store displays, JC Licht proudly offer Hunter Douglas window treatments and free expert consultations from our Madison West location. We’ll guide you through available styles and help you schedule an in-home consultation with one of our design specialists.

📞 Call (844) 525-7605 to schedule your free in-home consultation.