Poor Hiding

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Poor Hiding Paint Problem | JC Licht

The Problem:Failure of the dried topcoat to obscure or “hide” the underlying surface.

Causes:Using products with low levels of titanium dioxide (the primary covering element in paint). Using paint with poor flow and leveling qualities (see Poor Flow/Leveling). Using low quality tools and/or the wrong roller cover. Over thinning or spreading the paint. And using a low-grade paint with a much lighter color than the substrate.

How-to-fix:Use a tinted primer on substrates with a color significantly different than the new topcoat. Use top-quality paints with high levels of titanium dioxide. Finally, apply the topcoat with high-grade tools and a roller cover with the correct nap length.

Product Solutions:


Interior Paints

Exterior Paints

  • Benjamin Moore Aura® Exterior, Regal Select® Exterior Paintsare premium coatings that come in a wide variety of finishes and build levels.

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