Interior Paints

There’s more to selecting interior paint than choosing the perfect color. Durability, finish, eco-friendliness, ease of application, and washability are also important considerations. Further, there are specially formulated paints for ceilings, bathrooms, and stained or uneven surfaces. Let the paint specialists at JC Licht help you find the right paint for every project.

Schedule A Color Consultation for YOURSELF or give as a GIFT


Take the guesswork out of choosing the right color for your home with a one-hour In-Home Color Consultation with JC Licht’s very own Wall Whisperer, Julie Diorio. $200 per hour with an $80 voucher off paint or wallpaper. Up to four rooms in an hour.

Request A Color Consultation

Super Premium Interior Paints

Aura® Interior Paint
Benjamin Moore

Aura® Interior Paint

Aura delivers remarkable durability and offers the most advanced way to bring color to life. Using our exclusive Color Lock® technology, Aura paint brings you discernibly richer, truer color. Visibly thicker, Aura paint covers like no other—even in the deepest shades.

Finishes: Matte, Eggshell, Satin, Semi-Gloss

Green Promise

Aura® Bath & Spa Waterborne Interior Paint
Benjamin Moore

Aura® Bath & Spa Waterborne Interior Paint

With a beautiful matte finish, Aura Bath & Spa is a premium-quality interior paint specially formulated to resist mildew growth in humid areas such as bathrooms and spas.

Finishes: Matte

Green Promise

Aura® Grand Entrance®
Benjamin Moore

Aura® Grand Entrance®

Aura Grand Entrance brings rich, vivid color and exceptional durability to your doors and trim. Inspired by fine European door and trim enamel, Aura Grand Entrance cures to a lustrous finish that lends your home a look of elegance and luxury. Specially formulated to retain color integrity and gloss, this enamel is easy to apply, has excellent hide and is available in unlimited colors (available in quarts only).

Finishes: Satin, High Gloss

Natura® Zero-VOC and Zero Emissions Paint
Benjamin Moore

Natura® Zero-VOC and Zero Emissions Paint

Natura Waterborne Interior Paint continues Benjamin Moore’s commitment to providing the most environmentally friendly paint. Natura goes beyond zero VOC to offer zero emissions, making it a safer paint for your family and the environment, all without compromise to performance or color selection. Natura is truly “Green Without Compromise®.”

Finishes: Flat, Eggshell, Semi-Gloss

Green Promise

Premium Interior Paints

Regal® Select Waterborne Interior Paint
Benjamin Moore

Regal® Select Waterborne Interior Paint

Regal Select offers the premium performance and smooth application you’ve come to expect from our classic paint, with the added benefits of cutting-edge new technologies. Thanks to our proprietary waterborne resins and zero VOC colorants, Regal Select is both a paint and primer in one advanced formula.

Finishes: Flat, Matte, Eggshell, Pearl, Semi-Gloss

Green Promise

ben® Zero-VOC Paint
Benjamin Moore

ben® Zero-VOC Paint

ben offers great value with all the performance qualities you expect from a Benjamin Moore product. ben is a zero VOC/low odor paint that applies easily, is very durable and covers well.

Finishes: Flat, Eggshell, Semi-Gloss

Green Promise

Waterborne Ceiling Paint
Benjamin Moore

Waterborne Ceiling Paint

Specifically formulated for ceilings, Waterborne Ceiling paint is ultra flat, hiding common ceiling imperfections for a look that is virtually flawless. Benjamin Moore Ceiling paint provides ample open time to ensure minimal lapping, has minimal spatter, and dries quickly for fast recoats.

Finishes: Ultra Flat

Green Promise

Muresco Ceiling Paint
Benjamin Moore

Muresco Ceiling Paint

Benjamin Moore’s Muresco ceiling paint is a premium acrylic coating specifically formulated for ceilings. It features solid hiding and easy application that tones down ceiling glare and results in beautiful uniform flat finish.

Finishes: Flat

ADVANCE® Waterborne Interior Alkyd Paint
Benjamin Moore

ADVANCE® Waterborne Interior Alkyd Paint

ADVANCE offers the application and performance of traditional oil paint in a waterborne formula that cleans up with soap and water. It is a 100% alkyd formula water-dispersible alkyd developed with proprietary new resins that keep VOCs low even after tinting. It flows and levels like a traditional alkyd with the extended open-time required to achieve high-end finishes. ADVANCE is available in unlimited colors, giving you more ways than ever to achieve the perfect look on every job.

Finishes: Satin, Semi-Gloss, High-Gloss

Satin Impervo® Paint
Benjamin Moore

Satin Impervo® Paint

A premium quality, low lustre, alkyd paint for metal surfaces with superb leveling and hiding qualities. Easy to apply with excellent sag resistance; clings to sharp edges and corners. Covers surfaces in one coat, provided they are in good repaint condition and color change is not extreme.

Finishes: Satin

Waterborne Satin Impervo® Paint
Benjamin Moore

Waterborne Satin Impervo® Paint

Waterborne Satin Impervo is a premium quality 100% acrylic latex that is now tinted with our patented zero-VOC Gennex® colorants. It delivers a beautiful, high-end, non-yellowing satin finish that stands up to repeated washing and scrubbing. This product is perfect for all type of interior trim and woodwork.

Finishes: Satin

Kitchen & Bath Paint
Benjamin Moore

Kitchen & Bath Paint

Kitchen & Bath is a top quality, 100% acrylic satin finish enamel designed for use in kitchens and bathrooms. It is ideal for use over clean, gloss surfaces, and resists the growth of mildew even under humid conditions.

Finishes: Satin

Professional / Contractor Grade Paint

Ultra Spec® 500 — Interior Paint
Benjamin Moore

Ultra Spec® 500 — Interior Paint

Zero-VOC Ultra Spec 500 is a professional-quality interior coating designed to meet the needs of professional painting contractors, facility managers, and property managers. Available in a wide range of sheens and unlimited colors, professionals will appreciate its excellent hiding and touchup properties, good flow and leveling, easy application, and soap-and-water cleanup.

Finishes: Flat, Low Sheen, Eggshell, Semi-Gloss, High-Gloss

Eco Spec® WB Silver Interior Latex Paint
Benjamin Moore

Eco Spec® WB Silver Interior Latex Paint

A low odor, zero VOC interior paint containing pure silver and other antimicrobial additives to inhibit mildew growth on the paint’s surface.

Finishes: Flat, Eggshell, Semi-Gloss

Green Promise

Eco Spec® WB Interior Latex Paint
Benjamin Moore

Eco Spec® WB Interior Latex Paint

Eco Spec WB is an enhanced waterborne coating that is tinted with Benjamin Moore’s proprietary Gennex zero VOC colorant system. It offers unlimited colors in three premium finishes, all in a zero VOC commercial product. Eco Spec WB meets the highest environmental requirements including LEED credit.

Finishes: Flat, Eggshell, Semi-Gloss

Green Promise

Ultra Spec® HP D.T.M. Acrylic Enamels
Benjamin Moore

Ultra Spec® HP D.T.M. Acrylic Enamels

Ultra Spec HP Direct to Metal Acrylic Enamels are professional-quality paint designed to provide rust inhibition for superior corrosion control and protection for metal substrates. These products are the most widely used coating for the maintenance business. The improved low VOC acrylic formula offers excellent color and gloss retention, easier application and can be tinted with our patented Gennex® colorant system.

Finishes: Low Lustre, Semi-Gloss, High Gloss

Super Spec HP D.T.M Alkyd Enamels
Benjamin Moore

Super Spec HP D.T.M Alkyd Enamels

These products are the most widely used coatings for the maintenance business and have been modified to offer additional protection and or application properties. DTM, direct to metal, products that play a dual role as both primer and finish.

Finishes: Low Lustre, Semi-Gloss, Gloss

Specialty Paint

Floor & Patio Latex Enamels
Benjamin Moore

Floor & Patio Latex Enamels

A premium quality, quick-drying epoxy-modified acrylic floor enamel. For interior or exterior use on unpainted concrete floors (excluding garage floors), decks, stairs, and masonry surfaces. Durable finish resistant to soaps, detergent, grease and oil. Provides excellent color and gloss retention and can be used for interior and exterior surfaces.

Finishes: Low Sheen, High Gloss

Super Spec® 100% Acrylic Masonry Sealer
Benjamin Moore

Super Spec® 100% Acrylic Masonry Sealer

For interior or exterior use, Super Spec Masonry Sealer is engineered to penetrate and seal the surface of new or previously painted masonry surfaces. The result is the proper foundation for ensuring excellent adhesion to subsequent surface coats. Available in white or clear, Super Spec Masonry Sealer can be applied to masonry with ph levels as high as 13.

Super Spec® 100% Acrylic Masonry Primer
Benjamin Moore

Super Spec® 100% Acrylic Masonry Primer

For interior or exterior use, Super Spec Masonry Primer is designed to penetrate and seal the surface of new or previously painted masonry surfaces. It provides excellent hide and adhesion, ensuring the proper foundation for subsequent surface coats. Super Spec Masonry Primer can be applied to masonry with ph levels as high as 13.

Super Spec® Sweep Up Coatings
Benjamin Moore

Super Spec® Sweep Up Coatings

Super Spec Sweep Up or “Dry Fall” coatings are engineered for interior spray applications. These products require minimal surface preparation, offer one coat application to most interior walls and ceilings, and are designed to cause overspray to settle as a dry powder reducing cleanup costs. Super Spec Sweep Up is available in latex or alkyd formulations.

Finishes: Flat, Eggshell, Semi-gloss

Chalkboard Paint
Benjamin Moore

Chalkboard Paint

Benjamin Moore Chalkboard Paint is zero VOC and available in any color, lets you turn virtually any interior surface into an easy-to-clean chalkboard. It goes on smoothly, just like other paints—and with lots of fun colors to choose from, the blackboard no longer has to be black.

Finishes: Eggshell

Paint Extender
Benjamin Moore

Paint Extender

A premium waterborne extender for Benjamin Moore waterborne premium paints. Use as a thinner and open time extender for all Benjamin Moore interior or exterior latex paints when application conditions require it. Specially formulated to enhance the application properties of our premium products without adverse effects on dry film properties.

SCUFF-X
Benjamin Moore

SCUFF-X

SCUFF-X was created to withstand high traffic in areas such as hallways, stairwells, lobbies, waiting rooms, restaurant/hotel kitchens, gymnasiums, locker rooms, restrooms, fitting rooms and service entrances. Because its proprietary low-odor, low-VOC formula contains antimicrobial additives to inhibit the growth of mold and mildew on the surface, it’s also ideal for healthcare facilities, laboratories and clinics.

Interior Primers

Primers cover previously painted surfaces, making it easier and faster to apply new paint. Primers also solve problems: they can block moisture and odors, cover stains, prevent bleeding, and prepare challenging surfaces like tile or PVC for final painting. We’re happy to explain these properties so you choose the best primer for your job.

Schedule A Color Consultation for YOURSELF or give as a GIFT


Take the guesswork out of choosing the right color for your home with a one-hour In-Home Color Consultation with JC Licht’s very own Wall Whisperer, Julie Diorio. $200 per hour with an $80 voucher off paint or wallpaper. Up to four rooms in an hour.

Request A Color Consultation

Fresh Start® Premium Primers

Multi-Purpose Latex Primer (023)
Benjamin Moore

Multi-Purpose Latex Primer (023)

A premium quality, 100% acrylic interior and exterior primer that combines many of the qualities desired in a primer: excellent adhesion and sealing properties with the added benefits of being low odor and quick drying. It provides the versatility required for all your interior and exterior project needs.

Multi-Purpose Oil Based Primer (024)
Benjamin Moore

Multi-Purpose Oil Based Primer (024)

An alkyd primer that is a universal favorite when a premium quality undercoater, sealer and stain blocking primer is needed. This primer was formulated for suppressing most bleeding type stains including crayon, graffiti, grease marks, tannin, water stains, rust stains, and smoke. It is quick drying with the ability to recoat in one hour.

High-Hiding All Purpose Primer (046)
Benjamin Moore

High-Hiding All Purpose Primer (046)

A superior quality, interior/exterior 100% acrylic primer that delivers maximum hide and ensures uniform finish. It is the product of choice when a significant color change is required. It provides superior adhesion and is more forgiving over difficult substrates. Additionally, this product is effective in sealing and suppressing most bleeding type stains. In cases of severe bleeding, a solvent based primer should be used to prevent stains from reappearing.

Enamel Underbody Primer (217)
Benjamin Moore

Enamel Underbody Primer (217)

This alkyd-based primer is recommended for wood trim, doors, cabinets and other surfaces where an ultra-smooth topcoat is desired. It provides a high film build that sands easily. For interior use on new wood, pre-primed metal, or previously cured plaster. Formulated specifically as an under-coater for gloss or semi-gloss enamels.

Natura® Zero-VOC Primer (511)
Benjamin Moore

Natura® Zero-VOC Primer (511)

A low odor, zero VOC, 100% acrylic interior latex primer sealer. With spatter resistant properties. Ideally suited for residential applications. Fresh Start® Natura® Zero VOC Primer (511) does not have the odor of conventional primers which contain Volatile Organic Compounds (VOC’s). Always use Fresh Start® Natura® Zero VOC Primer (511) as a first coat when a low-odor, VOC-free primer/finish system is required.

Specialty & Commercial Primers

Sure Seal™ Latex Primer Sealer
Benjamin Moore

Sure Seal™ Latex Primer Sealer

A high-quality, 100% acrylic latex primer designed for a wide range of interior and exterior projects. It delivers strong adhesion for all surfaces and excellent stain blocking and resistance in a low odor/low VOC formula.

Ultra Spec 500 — Interior Latex Primer
Benjamin Moore

Ultra Spec 500 — Interior Latex Primer

A professional-quality interior waterborne primer based on a proprietary acrylic resin. It qualifies for LEED® credit and passes the most stringent environmental standards.

Green Promise

Super Spec® Latex Enamel Undercoater & Primer / Sealer
Benjamin Moore

Super Spec® Latex Enamel Undercoater & Primer / Sealer

An acrylic blended latex primer designed for multiple uses. Ideal for sealing a variety of porous and non-uniform surfaces, including wallboard. Performs equally well underneath either Benjamin Moore’s latex or solvent based paints.

Super Spec Latex Vapor Barrier Primer Sealer
Benjamin Moore

Super Spec Latex Vapor Barrier Primer Sealer

A specially designed interior latex primer sealer that provides a film with low vapor permeability. This fast-drying, non breathing primer-sealer acts as a moisture vapor barrier when applied on interior walls and ceilings. Ideal for wallboard or plaster surfaces Perm rating of .5 when tested under ASTM E 96.

ECO SPEC® WB INTERIOR LATEX PRIMER
Benjamin Moore

ECO SPEC® WB INTERIOR LATEX PRIMER

A low odor, zero VOC (Volatile Organic Compounds), 100% acrylic interior latex primer sealer with spatter resistant properties. Ideally suited for commercial, facility management, and residential applications. Eco Spec® WB Interior Latex Primer (N372) does not have the odor of conventional primers which contain ingredients known as VOC’s. Always use Eco Spec® WB Interior Latex Primer (N372) as a first coat when a low-odor, VOC free primer/finish system is required.

Green Promise

Super Spec HP Primers

Super Spec Hp® Acrylic Metal Primer P04
Benjamin Moore

Super Spec Hp® Acrylic Metal Primer P04

This unique waterborne, acrylic primer minimizes flash rusting and protects steel from corrosion. Its low odor formula is ideal for use on interior and exterior ferrous and galvanized metal. This primer can be applied to slightly damp surfaces and adheres well to most hard to coat substrates. It can also be used to prime masonry substrates.

Super Spec Hp®  Alkyd Metal Primer P06
Benjamin Moore

Super Spec Hp® Alkyd Metal Primer P06

Interior/Exterior primer for ferrous metal substrates such as structural steel, metal buildings, fences, equipment, stairs, railings, and general maintenance painting. Provides excellent long term corrosion control and outstanding adhesion properties. The ability to penetrate provides good performance over hand or power tool cleaned surfaces.

Super Spec HP Universal Alkyd Metal Primer P07
Benjamin Moore

Super Spec HP Universal Alkyd Metal Primer P07

This quick dry universal primer is formulated for use under many generic types of finish coats. It offers excellent rust inhibition and good adhesion. The coating serves as a barrier coat which will keep hot solvent from attacking conventional coatings. This primer performs well when priming is essential before the generic type of the finish coat has been chosen.